According to the report, the five trends are:


(a) The "double cycle" pattern promotes the new development of the exhibition industry. First, the form of the exhibition industry will change to a more diversified form of industrial integration. Second, the value added of the exhibition industry chain has more spillover effect. "Exhibition +" (industries, cities, functional areas, free trade pilot zones, free trade ports, etc.) industrial clusters and exhibition business circles will further amplify the industrial spillover effect.


(2) Green and low-carbon has become the high-quality development direction of the exhibition industry. First, we will implement the target requirements of carbon peaking and carbon neutrality. Second, the concept of green and low-carbon exhibition will be upgraded. Third, ecological exhibition will promote sustainable development. The exhibition industry will accelerate the creation of new exhibition themes, around the "green, low-carbon, sustainable" will gradually extend to new energy vehicles, intelligent manufacturing, environmental protection and other fields.


(3) Professional brand exhibitions have become the mainstream of the development of the exhibition industry. First, the content of the exhibition pays more attention to intensive cultivation. Second, the exhibition of emerging industries ushered in new opportunities for development. Third, the exhibition of new consumption areas releases new momentum. As the "post-00s" crowd gradually becomes a new consumer body, high-level professional brand exhibitions of animation, games, e-sports, pets and other types will achieve rapid growth; Exhibitions themed on sports events are expected to pick up in 2022, and the fitness industry will become one of the directions of future exhibitions.


(4) Overseas participation in exhibitions will accelerate the integration with international exhibitions. First, RCEP is expected to become a key area for international cooperation in the exhibition industry. Second, bilateral and regional exhibitions were further strengthened. Third, the pace of "going out" and "bringing in" of the exhibition industry has been further accelerated. While fully introducing important international exhibitions and famous exhibition enterprises, China's exhibition industry will pay more attention to the "going out" strategy, actively explore foreign markets, and implant Chinese exhibition companies and exhibition brands into the international market.


(5) Digital exhibitions create new formats for the future development of the exhibition industry. First, the integration of online and offline has become a new development model of the exhibition industry. Second, the intelligent construction of exhibition venues has become a new direction. Third, digital exhibition information platform to build a new channel. Exhibition enterprises will further make full use of 5G, cloud computing, big data and other technologies to help the new development of the modern exhibition industry.


Zhang Shenfeng, Vice president of China Council for the Promotion of International Trade, said that the exhibition industry is an important part of the modern service industry. Under the background of the global epidemic spreading, the century-old changes accelerating, the global industrial chain and supply chain restructuring, and the world economy and trade facing profound changes, the exhibition industry should adhere to win-win cooperation, innovation-driven, green development, seek opportunities in danger, turn danger into opportunity, and achieve high-quality development. It will contribute to world economic recovery and the building of an open world economy.